Web site analytics provides insight into what your web traffic represents. It helps you answer questions like:
While generation of website analytics is a well-established area of expertise, obtaining such data for brick-and-mortar venues is a challenging task.
The purpose of this ongoing project is bridging the gap in analysis of customer behavior in online and physical environments. The below video visualises how our AI-based software system conducts customer segmentation and behaviour analysis in a retail store using 3 video camera equipped IoT (Internet of Things) devices.
To avoid misuse and protect people’s identity this Venue Analytics system:
Skip to relevant parts of the video by selecting below.
This AI case study has been conducted in Australia, Melbourne by FifthOcean and Nola, a foot traffic counter & visitor analytics solution for retailers, venues & events.